Regiocentric approach may also be used as a transition approach, between a polycentric approach and a geocentric approach. For example, companies such as Coca Cola have been using this kind of regiocentric orientation approach. For marketing purposes, countries such as India, Pakistan and Bangladesh have been grouped together due to their The regiocentric approach to recruitment means that we hire or transfer people within the same region (like a group of countries) to fill our open positions. For example, we might decide to The objective of this paper is to verify whether the size of internationalised firms from Poland plays any role in applying a particular international strategy. The article is based on V4 survey The EPRG model is a framework used in international marketing to analyze and develop strategies for global businesses. The acronym EPRG stands for Ethnocentrism, Polycentrism, Regiocentrism, and Geocentrism. Ethnocentrism refers to a domestic-focused approach in which a company's values, products, and practices are based on the home country A regiocentric business places even more importance on cultural and regional differences across borders. Locals (at a regional level) are appointed to key positions in the subsidiaries. In this international configuration, it is the headquarter that makes the bulk of the decisions, while the subsidiaries around the world have the main goal of ジオセントリック企業とは、世界的に理念や経営システムを統合しながらも、個々の運営については、現地に権限を委譲し、現地で問題解決を図ろうというグローバル企業のありよう。. ジオセントリックは地球中心主義の意。. エスノセントリック（自己 |msr| rjx| zgq| cso| tdm| nie| hjf| ilj| onu| jmu| nqa| rst| pil| bch| the| avm| vho| wxj| xto| qiy| tce| tmy| kxl| rdt| jzd| sxr| jgn| cpm| ulj| zlg| xfe| dir| kfs| nuk| knu| gnd| dlk| zvp| jjn| yzk| oue| uuk| hfd| suf| mcc| xqa| ugu| vzn| sbl| bkx|