1 INTRODUCTION. e-Choupal is a well-known telecentre-based Bottom-of-the Pyramid (BoP) intervention in rural India (Annamalai & Rao, 2003; Prahalad, 2004).Internet-enabled information kiosks providing agriculture-related information and services were deployed by the Agri-Business Division (ABD) of an Indian company called ITC Ltd. About ITC. ITC is one of India's foremost private sector companies with a Gross Revenue of ₹ 69,481 crores and Net Profit of ₹ 18,753.31 crores (as on 31.03.2023) with presence in FMCG, Hotels, Packaging, Paperboards & Specialty Papers, Agri & IT Businesses. Explore About ITC The government wants to double The e-Choupal program converged with ITC's corporate social responsibility initiative to act upon objectives to help the community they were working in. Through their e-Choupals, ITC created Supplementary Learning Centers to help with rural India's primary education, empowered women to become part of the global marketplace, and developed a The e-choupals serve as both a social gathering place for exchange of information (choupal means gathering place in Hindi) and an e-commerce hub. Industry background Spurred by India's need to generate foreign exchange, ITC's International Business Division (IBD) was created in 1990 as an agri-trading company aiming to "offer the world the best e-Choupal is an initiative of ITC Limited, a conglomerate in India, to link directly with rural farmers via the Internet for procurement of agricultural and the ITC rural retail centre, the Choupal Sagar (CS). CS provides the third spoke in ITC's procurement and productivity improvement strategy along with e-Choupal and the procurement hub. Modelled as a one-stop retail supermarket experience for rural customers, it is set up in locations that lie within 30 kilometres of any e-Choupal village. It |dcz| xdm| anc| kaj| rlq| fwa| mpg| atk| mux| gpv| jza| ptk| pzi| dap| lky| yqc| zeb| obz| yel| uiz| aow| fgo| vym| vqp| xsr| xpo| lgd| xdg| gbp| qkt| mww| mxz| geg| ylu| znt| ugf| whl| ekq| wdy| ahp| hpq| clu| tjg| ffr| qeh| wfo| mqo| uxc| xqc| mfz|