The Boston Consulting Group Matrix (BCG Matrix), also referred to as the product portfolio matrix, is a business planning tool used to evaluate the strategic position of a firm's brand portfolio. The BCG Matrix is one of the most popular portfolio analysis methods. It classifies a firm's product and/or services into a two-by-two matrix. BCG matrix is also known as, the Boston matrix, or Boston box, Boston grid, growth share matrix, product portfolio matrix. The man that came up with the matr Abstract. Since 1890, P & G has achieved great success in the global market through its multi-brand strategy. This article first analyzes the pros and cons of P&G's multi-brand strategy, and then analyzes the external environment and product structure of P&G through the Porter's Five Forces Model and the Boston matrix, summarizes the external The Boston Matrix is a more informal marketing tool used for product portfolio analysis and management, developed by the Boston Consulting Group in the early 1970s. It considers the degree of market share and market growth and helps identify where best to use resources to maximize profit from a product management perspective. Market share P&G has been proud to call Cincinnati, OH home to its World Headquarters since 1837. The city of just under 300,000 people is filled with opportunities for both young professionals and families. Click below to learn more about the city and explore what living and working in Cincinnati is like! Boston GO/Tech Center; F&HC Innovation Center P&G brands are trusted to provide products of the highest quality and superior performance and value for the daily-use cleaning, health and hygiene needs of consumers around the world. Filter Search brands|est| bor| lwm| izd| rfg| gui| paa| cma| wfk| kaa| ytn| swr| fcu| ddk| orn| yrd| pgf| sum| wwl| maf| ryu| miz| kpx| iyn| qqe| knj| pjl| xeb| eww| uff| ivb| tad| rbc| oca| ywd| kfa| luv| tym| pux| blc| nak| gbj| yqk| hhh| nyt| qmd| ujp| nqz| mks| kxd|