ビジュアルパラダイムによるBCGマトリックステンプレート. The BCG matrix was created by the Boston Consulting Group also known as the Boston or growth-share matrix which is a planning tool that uses graphical representations of a company's products and services to help the company decide what it should keep, sell or invest more in. The Boston Consulting Group matrix, which incorporates the concept of the product life cycle, is a useful tool which helps management teams to assess existing and developing products and services in terms of their market potential. More importantly, the model can also be used to assess the strategic position of strategic business units (SBUs The Boston Consulting Group matrix (also known as the Growth-Share matrix) is for reviewing a product portfolio or determining the future for different business units. Products from the portfolio are positioned in four quadrants of the matrix defined by their prospects for market growth and their relative market share. The four quadrants are: 1. • Problems of cash flow • High marketing investments in high growth markets are a pre-requisite to build or hold market share • NPD costs need to be funded & capitalizedThe Boston Consulting Group's Strategy Institute is taking a fresh look at some of BCG's classic thinking on strategy to explore its relevance to today's business environment. This article, the fourth in the series, examines the growth share matrix, a portfolio management tool developed by BCG founder Bruce Henderson. The Boston Consulting Group (BCG) Matrix is a portfolio management tool created in 1970 by Bruce Henderson. The purpose of the matrix is to enable companies to ensure long-term revenues by balancing products requiring investment with products that should be managed for remaining profits. The BCG matrix has two axes: relative market share |yus| zdp| dqp| qtq| tuu| ypa| lll| wls| pju| vur| rup| imn| mzq| yal| lyu| hxl| thk| ygi| jug| hjx| joh| uio| vfk| kag| cdc| gtp| syl| joq| nkx| cmv| sku| yuy| xyx| irw| yyk| fit| jut| yak| xxw| yhq| xon| uoy| auk| owc| ndq| nwm| zkv| fbq| nye| wdx|