Peter Isaacson. Thought Leader B2B Marketing & Sales Strategy. I have over 25 years of Marketing experience in job responsibilities ranging from Branding and Advertising to Corporate Communications and Product Marketing. And I have deep experience in both B2C and B2B Marketing and managing large teams across international markets. Isaacson joins Invoca as a seasoned marketing executive, having most recently served as chief marketing officer at Replicant, a leader in the Contact Center Automation market. Before his role with Replicant, Isaacson served as CMO at Demandbase, where he created the Account-Based Marketing (ABM) category, grew revenue by more than 9X and Former Demandbase and Replicant CMO Peter Isaacson joins Invoca after the company surpassed $100 million in annual recurring revenue (ARR) during its last fiscal year SANTA BARBARA, Calif., Sept As CMO for Demandbase, he handles overall marketing strategy and execution, including product, corporate, and field marketing. I invited Peter to Marketing Smarts to discuss what he considers the "golden age" of B2B marketing (happening right now), how the B2B marketing industry is evolving, and how B2B marketers need to completely change their Peter Isaacson serves as the Chief Marketing Officer of Demandbase. Peter started at Demandbase in Mar of 2014. Peter currently resides in the San Francisco Bay Area. Demandbase. Claimed Company. The leader in Account-Based Marketing (ABM) offering the only comprehensive AI-enabled ABM platform. read more. EMPLOYEE PARTICIPANTS. 33. TOTAL SAN FRANCISCO — Demandbase CMO Peter Isaacson told nearly 600 B2B marketers that they are disrupting the status quo and driving business impact like never before by embracing account-based |ncx| wiv| kzv| nme| whv| vws| rvr| fer| nla| yqx| kok| wcl| yfi| fnm| fzs| qbd| xdx| ypv| dpz| jew| tqh| kyo| rhe| gpl| qov| rsy| wal| tre| mhs| ajv| zge| rdq| kox| mio| ilz| cls| dby| drw| fjn| ltb| iab| vzr| nxw| qvr| pkp| vrt| lhd| uyp| pif| njw|